Deb Johnson

Product Designer in San Francisco

I'm product designer with a passion for intuitive and elegant design. I use human-centered design approaches to deliver engaging user experiences that solve meaningful problems.

More About Me

Featured Projects

Imp main

Image Search Library

Increasing team productivity: designing an internal tool to browse and search for images.

Case Study

Analytics Dashboard

Making it easy for customers to understand the value they get from a product.

Case Study
Upstart redesign

Upstart Design Challenge

Improving conversion rates when customers decide whether to finance loans.

Case Study

Design Philosophy

"The most important product design work is the ugliest."
Paul Adams, VP Product @ Intercom

Design, at its core, is about problem solving. I use a combination of design thinking and empathy to solve problems in a human-centered way. Some of the principles that guide my design process are:

  • Understand the problem to be solved and the person experiencing the problem.
  • Talk to users and identify Jobs to be Done.
  • Prototype solutions to validate assumptions and explore product directions
  • Use feedback from users to guide the next iteration of the solution
  • Collaborate cross-functionally to get diverse perspectives