Deb Johnson
Product Designer in San Francisco
I'm product designer with a passion for intuitive and elegant design. I use human-centered design approaches to deliver engaging user experiences that solve meaningful problems.
More About MeFeatured Projects
Image Search Library
Increasing team productivity: designing an internal tool to browse and search for images.
Case Study
Analytics Dashboard
Making it easy for customers to understand the value they get from a product.
Case Study
Upstart Design Challenge
Improving conversion rates when customers decide whether to finance loans.
Case StudyDesign Philosophy
"The most important product design work is the ugliest."Paul Adams, VP Product @ Intercom
Design, at its core, is about problem solving. I use a combination of design thinking and empathy to solve problems in a human-centered way. Some of the principles that guide my design process are:
- Understand the problem to be solved and the person experiencing the problem.
- Talk to users and identify Jobs to be Done.
- Prototype solutions to validate assumptions and explore product directions
- Use feedback from users to guide the next iteration of the solution
- Collaborate cross-functionally to get diverse perspectives